Netflix was just in the news recently for their daily dose of negative press. Taking away users ability to navigate to their DVD lists on their TVs made many angry. One thing we always know, is people feel very strongly about convenience when they are sitting in front of their television. Don’t mess with those coach potatoes.
Truth is, it was a great thing for Netflix that the story broke so big. It gave the company a chance to again announce that they are forward thinking. Seemingly Netflix is swimming against everybody…. the movie companies, the tv companies, even some of their own users. Netflix is looking towards the future, and they are happy to admit it every time they can.
Netflix’s stock is not where it is because of their DVD business; the stock has surged since Netflix has started pushing streaming. Netflix customer base is growing at a faster rate than ever, not because people are mailing DVDs, but because people are streaming on their Wiis and televisions. NFLX has eaten all of their DVD competition, and they look to completely cannibalize the streaming competition. The only real hurdle Netflix must cross is the lack of proper broadband in the US. Comcast will do everything it can, to stop Netflix. Speculation has run rampant in circles that Comcast only bought NBC to slow, and hopefully stop, Netflix’s growth.
Time will tell, but with the users largely on Netflix’s side, things are looking up.